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Beat Film
Festival
2 June
—20 June
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BFF
Beat Film Festival
2.06—20.06
Menu
Online+Offline
Beat Film
Festival
2 June
—20 June

One Man and His Shoes

One Man and His Shoes
One Man and His Shoes
Directed by
Yemi Bamiro
Runtime
83 minutes
Year
2020
Country
UK
Language
English
Program's partner
This Event Has Passed
One Man and His Shoes
Directed by
Yemi Bamiro
Runtime
83 minutes
Year
2020
Country
UK
Language
English
Program's partner
This Event Has Passed

‘One Man and His Shoes’ tells the story of the phenomenon of Air Jordan sneakers showing their social, cultural and racial significance and how ground-breaking marketing strategies created a multi-billion-dollar business.

But it is also a story with a dark side – manufacturer Nike's high price tag and genius marketing strategy has fuelled a demand so high that since 1989, young people have killed and been killed for a pair. Nike has turned a blind eye. This film is a parable of America's dark love affair with consumer capitalism and celebrity culture.